The new Over-The-Top (OTT) platform SHOQ has been introduced by Pakistan Telecommunication Company Limited (PTCL), a part of e& (formerly known as Etisalat Group), to offer all data customers in Pakistan a more enjoyable and immersive viewing experience. In keeping with PTCL’s goal of enabling digital transformation for all, SHOQ maintains a comprehensive archive of carefully chosen content that is open to all users.
Hatem Bamatraf, president and group CEO of PTCL & Ufone, Olivier Bramly, Khalifa Al Shamsi, president and CEO of e&life, Maaz Sheikh, CEO and co-founder of STARZPLAY, and other top PTCL & Ufone officials attended the launch of the new platform in Karachi. Other notable individuals from various walks of life also attended.
Through its collaboration with evasion, the media and entertainment arm of e& life, SHOQ is bridging the gap in access to high-quality content at reasonable pricing in Pakistan (part of e&). Through the arrangement, popular media and entertainment material from studios like Warner Bros., Paramount, and 20th Century FOX, among others, will be available to PTCL and other data subscribers. To meet the entertainment demands of the entire family, SHOQ will also feature 100 of the most popular local and international live TV channels, Pakistani movies, and unique programming.
President and Group CEO of PTCL and Ufone, Hatem Bamatraf, said, “We are pleased to debut Pakistan’s largest OTT platform to give premium entertainment and news content to all data customers. Pakistan needed a top-notch local OTT service that offered inexpensive entertainment that catered to regional tastes and preferences in light of the country’s growing internet penetration. SHOQ has all it takes to be the best entertainment option in the nation.
We are happy to help the largest OTT platform in Pakistan, powered by PTCL, develop. Khalifa Al Shamsi, CEO of e& life, spoke during the session. “We are certain that the people of Pakistan will benefit greatly from this new service.
“We are delighted to be part of a new chapter in Pakistan’s entertainment revolution,” stated Olivier Bramly, CEO of Evasion. The biggest media and content aggregator in the MENA area is evasion, and we’ve always played a crucial role in our clients’ lives. Working with PTCL will be exciting, especially in a market the size of Pakistan. We are appreciative to PTCL for providing us with the chance to increase our influence and presence in Pakistan. During the launch occasion, STARZPLAY CEO Maaz Sheikh made a statement. ” Leading subscription video-on-demand service STARZPLAY offers thousands of popular films, TV series, and other Pakistani and foreign productions for streaming. Our service will be available to any Pakistanis wishing to view high-quality media through PTCL SHOQ.
